Inside the Makers Workshop: Studio Choo



For me, there are few things I love more than wandering into nature and creating an arrangement for my home; a keepsake of a place and the simple reminder of how magnificent she really is. It is often a favorite pastime when visiting with best friend and design partner, Sharime. Long our dream and passion to create wild gobsmacking arrangements, Sharime stumbled upon Studio Choo, a best friend duo operating a floral studio in San Francisco. Oh! Sweet serendipity.
"Studio Choo is the work of two best friends, Alethea Harampolis and Jill Rizzo, who share a love for things natural and wild. The flowers are locally grown whenever possible, and always fresh and seasonal. Studio Choo started with a sneeze. Jill's tiny sneeze, to be exact. It was so small Alethea remarked upon this tiny sneeze and thus "Choo" became a shared nickname between the two. They remained friends when Alethea left the Bay Area, and they dreamed of starting a business together one day. Upon Alethea's return a few years later (early 2009), they finally took the plunge to open their floral studio and the eponymous Studio Choo was born.
Alethea spent her time before Studio Choo as an estate gardener in Seattle where she managed the wet and wild rolling hills of the city's rich and famous. After working in other boutique flower shops perfecting her art, she returned to her native Bay Area to settle back in. 
With her mother, aunt, and uncle all running their own flower shops while she was growing up, it now seems only natural that Jill would do the same. After spending her childhood in Rhode Island learning the difference between roses and ranunculus, she graduated with a degree in illustration from Parsons School of Design and moved to San Francisco to try life out west. 

After running the business out of Jill's kitchen, Alethea's Honda Element, and a garage in South San Francisco for a year, they were ready for a new home base. In January 2010, Studio Choo joined forces with Magpie & Rye and Small Stump to form Prairie Collective. They opened a small studio/showroom in San Francisco's NOPA neighborhood featuring fresh flowers, jewelry and home accessories with an emphasis on natural materials, and souvenirs of the past. In Spring of 2013, the shop expanded and moved to a new larger space in South San Francisco and Magpie and Rye turned their space at 262 Divisadero Street into a solo venture!"

Studio Choo released their first book in April of 2013 and magical is an understatement my friends.
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Be enchanted.
View Studio Choo's favorite arrangements and other flower bits and bobs on their website www.studiochoo.com